- Excellent selection of trading platforms
- Low and competitive fees and commissions
- Highly regulated
- Great customer service
- No forex trading
- No demo accounts
E*TRADE is a well-established and diversified online trading and investment brokerage. They provide a wide array of investment and trading services for all types of investors including beginners and advanced users. The E*TRADE brokerage has over 30 years of experience in the financial services industry as the brokerage was established in 1982. Since their establishment, E*TRADE has stuck true to the main principle they were founded on, innovation. E*TRADE enhances the financial independence of traders and investors through highly advanced and sophisticated digital platforms and professional guidance. The brokerage now serves more than 3.6 million customers across the United States, with their headquarters located at E*TRADE Financial Corporation, 11 Times Square, 32nd Floor, New York, NY 10036-9992. As E*TRADE is a US based brokerage servicing American citizens, the brokerage is licensed and regulated by the following regulatory authorities; the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), the National Futures Association (NFA), and the Federal Deposit Insurance Corporation (FDIC). With all this regulation, E*TRADE is obviously a highly regulated and competent financial services company that can be trusted to provide investment and trading services. However, how does E*TRADE stack up to other highly competent online financial services brokerages? Find out in the following review where we’ll delve deep into the aspects of the E*TRADE financial brokerage and see if they are the right broker for you.
E*TRADE provides their customers with not one but three highly sophisticated and innovative trading platforms to suit each individual investor’s needs. Their platforms are proprietary and have been developed over years of experience in the financial trading industry. See them overviewed below.
OptionsHouse Trading Platform
This is E*TRADE’s most powerful trading platform that was built by traders, for traders. The platform utilizes various features that allow traders to easily spot and capitalize on market opportunities. The platform features more than 100 technical studies for traders to formulate their trading strategies and feature complete charting capabilities with an array of technical indicators, chart types, time frames, and drawing tools. Traders have access to real time data, instant order execution, customizable options chains, streamlined trade tickets and more.
E*TRADE Web Platform
This trading platform accomodates the needs of both beginner and experienced investors and traders. The platform features all the tools needed to research investments, track the markets, place orders, and grow your skill set. The platform features numerous tools such as live streaming of market news, advanced charting capabilities, a real-time strategy scanner, options chains, and more. The platform is accessible via any desktop computer via the web browser, so it’s great for busy traders who move around.
This trading platform is the mobile companion of the OptionsHouse platform and is available for download from the Apple App Store and the Google Play Store for iOS and Android mobile devices. This mobile platform has won numerous awards as it is highly advanced and very compatible for managing your account and trading on the go.
- Real-time streaming of market data
- Stock screeners
- Fast and easy trades
- Stop and conditional order types
- Over 250 commission free ETFs
- Equities, fixed income, or commodities
- Buy and sell quickly
- 24/5 trading on select ETFs
- Over 9000 mutual funds
- Over 4400 no load, no transaction fee mutual funds
- Diversification and flexibility
- Futures listed on CME, ICE US, and CFE
- XBT-Cboe & BTC-CME Bitcoin Futures
- No pattern day trading rules
- 24 hours a day, 6 days a week
- Manage inflation and interest rate risk
- Tax free income on some bonds
- Part of a diversified portfolio
- Very low options commissions
- Best in class options trading platform
- Knowledgeable options specialists
Fees and Commission
The fees and commissions imposed on traders are very reasonable and even competitive with the industry standards. See below the fees for trading various assets.
- Stocks and ETFs only cost $6.95 per trade
- Options are base pay plus $0.75/contract and $0.50 for equity and index options
- Futures are $1.50/contract
- Bonds have a commission of $1.00 per bond trade
- Mutual funds are free
- Broker assisted trades cost $25
Security and Fairness
Security and fairness is of the utmost importance to E*TRADE and they truly are a very safe, secure, transparent, and fair online trading brokerage. The brokerage guarantees fraud protection by covering any loss due to unauthorized use of their brokerage. E*TRADE uses strong encryption to protect their clients data and funds and a multilayered network defense system. E*TRADE also utilizes “Security ID” which is an advanced two factor authentication tool and alerts users of account activity and security alerts if they suspect your account has been a target of fraud. All in all, the E*TRADE brokerage is highly safe and secure.
Another area E*TRADE excels in is their high level of customer support that’s available 24/7. Support representatives can be reached via email, live chat, telephone, and through their various social media channels. Additionally, users have access to an extensive knowledge base where they can view numerous education resources and helpful information.
E*TRADE is an exceptional financial brokerage for both traders and investors. The broker features all the tools, features, and platforms a user needs to succeed with their financial goals. As well, E*TRADE features an extensive array of tradeable assets across various markets with low and competitive fees and commissions. The brokerage is also highly safe, fair, and secure and has an excellent reputation in the online trading industry. All in all, we would highly recommend the E*TRADE financial brokerage.
The following are the common questions that customers inquired about E*TRADE.
Is E*TRADE regulated?
Yes, it is regulated by the SEC, FINRA, NFA, and the FDIC.
Is E*TRADE a scam?
No, E*TRADE is a legit broker and it’s licensed in the US.
Where is E*TRADE based?
E*TRADE is based at E*TRADE Financial Corporation, 11 Times Square, 32nd Floor, New York, NY 10036-9992.