Banca Generali S.p.A. distributes financial products and services for affluent and private customers through financial advisors in Italy. The company operates through three segments: Affluent Channel, Private Channel, and Corporate Channel. It offers asset management products, such as portfolio management, mutual funds, and SICAVs; banking products and services; insurance products, including life insurance and retirement investment products; and tools to manage securities portfolios and trade financial instruments, as well as short-term investment products comprising repurchase agreements. As of December 31, 2017, the company operated 206 bank branches and financial advisor offices. The company was founded in 1998 and is headquartered in Milan, Italy. Banca Generali S.p.A. is a subsidiary of Assicurazioni Generali S.p.A.