B&M European Value Retail S.A. operates as a general merchandise value retailer in the United Kingdom and Germany. As of March 31, 2018, the company operated approximately 576 stores under the B&M brand in the United Kingdom; and 265 stores under the Heron Foods brand, as well as 86 stores under the Jawoll brand in Germany. It also engages in property development and employment activities. B&M European Value Retail S.A. was founded in 1978 and is based in Luxembourg, Luxembourg.