Celsius Holdings, Inc. develops, markets, sells, and distributes functional calorie-burning fitness beverages in the United States and internationally. The company offers its beverages in various flavors, including orange, wild berry, cola, grape, watermelon, grapefruit, cucumber lime, and orange pomegranate; and non-carbonated green tea raspberry/acai, green tea/peach mango, pineapple coconut, watermelon berry, and strawberries and cream. It distributes its products under the Celsius brand name through direct-store delivery distributors, as well as directly to retailers across various retail segments, including supermarkets, convenience stores, drug stores, nutritional stores, mass merchants, health clubs, spas, gyms, military, and e-commerce Websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is based in Boca Raton, Florida.