Century Next Financial Corporation operates as the holding company for the Bank of Ruston that provides various professional and personal banking services primarily to small and medium-sized businesses, professionals, and individuals. The company offers savings account products; checking accounts and services; mortgage, reverse mortgage, construction, and business loans; home equity and business lines of credit; and real estate lending services to residential and commercial customers. It also provides remote deposit capture services; cash management services, including employee payroll and electronic federal tax payment system, as well as consumer or business drafts or payment services; and merchant, night deposit, mobile banking, and other services. In addition, the company offers safe deposit boxes. It serves customers in the Ruston Community and Lincoln Parish through its two banking offices in Ruston, and one banking office in Monroe. The company was founded in 1905 and is headquartered in Ruston, Louisiana.