e.l.f. Beauty, Inc - ELF

e.l.f. Beauty, Inc. operates as a beauty company. The company offers cosmetics, including face makeup, eye makeup, lip products, nail products, and cosmetics sets/kits; and skin care products under the e.l.f. brand name. It sells its products through direct-to-consumer channels, which include e-commerce and e.l.f. stores in the United States; and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is based in Oakland, California.