EQ Inc - EQ

EQ Inc., a digital marketing agency, provides mobile, Web, social, and video advertising solutions that enable advertisers to target their intended audience. The company’s platform uses a proprietary data-analytics system that develops algorithms to interact with advertising exchanges to bid on and purchase individual advertising impressions that are targeted to a specific individual or audience. It also provides integrated digital marketing solutions; and works with agencies and clients to define, create, and deliver return on investment focused digital strategies. The company’s products include Atom, a proprietary self-serve programmatic solution and a location-based advertising tool; LOCUS, which facilitates in the creation of audience; and Visilink that measures the performance of a digital campaign. It is also involved in other forms of targeted advertising, which provides media buying solutions that work together for campaign results, including search engine marketing and optimization, and targeted media buys from networks and publishers. The company serves agencies, advertisers, and networks in Canada, the United States, and internationally. The company was formerly known as Cyberplex Inc. and changed its name to EQ Inc. in June 2013. EQ Inc. was founded in 1994 and is based in Toronto, Canada.