Ipsos SA - IPZ

Ipsos SA, through its subsidiaries, provides survey-based research services for brands, companies, and institutions in Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. The company offers media and advertising research, including brands, advertising, and media research for enhancing communication and its content; and marketing research, such as market and brand growth, innovation and forecasting, product and pack testing, path to purchase, qualitative, and healthcare research services. It also conducts public opinion and social research comprising research on public policy issues; evolution and behaviors of citizens and consumers; client reputation; and public, elite stakeholder, corporate, and media opinion. In addition, the company is involved in the client and employee research management that includes designing and delivering customer experience management programs in measuring, managing, and enhancing how customers experience clients’ businesses. Further, it provides integrated services and device agnostic solutions, including online surveys adapted to laptops, smartphones, and tablet screens, as well as collects, processes, and delivers offline quantitative survey data. Additionally, the company researches and develops, and deploys various products; develops and delivers data science analytics through statistics, machine learning, and computational modelling; provides scientific and applied services for understanding nonconscious and emotional reactions in context of how they influence consumer perceptions and decision making; and defines, organizes, and shares knowledge. Ipsos SA was founded in 1975 and is headquartered in Paris, France.