Luvu Brands, Inc. designs, manufactures, and markets various wellness, lifestyle, and casual furniture products worldwide. The company provides sexual positioning furniture products under the brand name of Liberator; top-of-bed comfort pillows under the Avana brand name; and casual fashion furniture, child beanbags, teen and adult beanbags, outdoor loungers, loveseats, and daybeds under the brand name of Jaxx. It is also involved in the purchase and sale of products to retailers and mass merchants. The company markets its products directly through various Websites that include liberator.com, liberatorshop.com, theliberator.co.uk, jaxxliving.com, and avanacomfort.com, as well as through concept factory store, online mass merchants, and retail stores. The company was formerly known as Liberator, Inc. and changed its name to Luvu Brands, Inc. in November 2015. Luvu Brands, Inc. was founded in 2000 and is headquartered in Atlanta, Georgia.