New America Energy Corp., through its subsidiary, Title King, LLC, provides short-term high interest loans to consumers through the collateral use of car and truck titles. It offers automobile title loans, as well as other forms of consumer loans, check cashing, money orders, and money transfers. The company was formerly known as Atheron Inc. and changed its name to New America Energy Corp. in November 2010. New America Energy Corp. was founded in 2006 and is headquartered in Chamblee, Georgia.