New World Department Store China Limited, an investment holding company, owns and operates department stores in Mainland China. As of June 30, 2017, the company operated and managed 35 self-owned stores and 4 managed stores with a total gross floor area of approximately 1,583,880 square meters covering 21 cities. It is also involved in the property investment activities; operation of shopping malls; and provision of management, consultancy, financing, and catering services. In addition, the company retails and trades in fashion products. The company operates its 28 department stores under the New World brand and 11 department stores under the Ba Li Chun Tian brand. The company was founded in 1993 and is headquartered in Causeway Bay, Hong Kong. New World Department Store China Limited is a subsidiary of New World Development Company Limited.