On the Beach Group plc operates as an online retailer of package holidays to short-haul beach holidays under the On the Beach brand name. The company provides its services through onthebeach.co.uk, sunshine.co.uk, and onthebeachtransfers.co.uk Websites in the United Kingdom. It also provides its services through eBeach.se Website in Sweden, as well as through eBeach.no Website in Norway. The company was founded in 2003 and is headquartered in Cheadle, the United Kingdom.