Pirelli & C. S.p.A - PIRC

Pirelli & C. S.p.A. produces and supplies tires for cars, motorcycles, and bicycles in Europe, North American free trade area, the Asia-Pacific, LATAM, the Middle East, Africa, India, Russia, CIS, and South America. It provides premium, specialty, super specialty, and prestige tires. The company offers automotive products under the P Zero, Cinturato, Winter, and Scorpion names; motorcycle products under the Pirelli and Metzeler names; and road racing tires under the P Zero Velo name, as well as urban tires under the Cycl-e name. It also provides Pirelli Connesso and Cyber systems that allow tires to communicate digitally with the customers about tire temperature, pressure, and wear; Run Flat and Seal Inside specialties that enable cars to continue driving after a puncture; and Pirelli Noise Cancelling System for reducing road noise of tires. In addition, the company engages in the consumer marketing, digital, and data science businesses, as well as the provision of ancillary services. Further, it provides OEM services; supports car and motorcycle sport events; engages in the research and development of products, processes, and materials; and operates a network of approximately 14,600 points of sale. The company was founded in 1872 and is headquartered in Milan, Italy.