Publicis Groupe is a Paris, France based communication, advertising and public relations company.
The company offers its services both locally and internationally.
The primary focus of Publicis is marketing solutions. The company has 4 segments in this area:
- Creative Solutions;
- Media Solutions;
- Digital Solutions,
- and Healthcare Solutions
Within these “solutions,” Publicis controls a variety of brands:
- Publicis Worldwide
- Starcom MediaVest Group
- Digitas Health
- and many more
Publicis Groupe is considered one of the “Big Four” communication companies. And there was talk of a merger between Pulicis Groupe and Omnicom, but that merger did not happen.