Razer Inc. designs, develops, and sells gaming hardware, software, and services under the Razer brand for gamers worldwide. The company operates through four segments: Peripherals, Systems, Software and Services, and Others. It offers gaming peripherals, including high-precision mice, customizable keyboards, audio devices, mouse mats, and gaming console controllers; and systems, such as laptops. The company also provides Razer Synapse, an IoT platform, which allows users to access its software platform; Razer Chroma, a proprietary RGB lighting technology system; and Razer Cortex, an all-in-one game launcher, optimizer, and aggregator, as well as price comparison engine. In addition, it offers zGold, a virtual credits service, which allows gamers to purchase digital content and in-game items; and zSilver loyalty-based reward points. Further, the company provides Razer Phone, a smartphone; and zVentures investment services. It sells its products through a network of distributors and retailers, as well as through stores and online at razerstore.com. The company was founded in 2005 and is headquartered in San Francisco, California.