The Character Group plc designs, develops, and distributes toys, games, and gifts the United Kingdom, the Far East, and internationally. The company sells its products under the Beados, Ben & Holly’s Little Kingdom, ChillFactor, Cra-Z-Art Shimmer ‘n Sparkle, Cra-Z-Sand, Disney Frozen, Disney Princess Palace Pets, Doctor Who, Easy Nails and Easy Tat2, Fireman Sam, DC Comics Toys, Minecraft Toys, My Little Pony, Orbeez, Pom Pom WOW!, Postman Pat, Qixels, and Scooby Doo brands. It also provides its products under the Teksta, Teletubbies, The Zelfs, Weebledown Farm, Paw Patrol Toys, Wild Pets, Skeleton Blast, Spare Parts, Peppa Pig, Little Live Pets, Twozies, Stretch Armstrong, Marvel Toys, Magic Dip, Mash’ems, Disney Crossy Roads, and Squishy Pops brands. In addition, the company offers products under the Fidgitrix, Laser X, Cutie Stix, Stretch Screamers, Cra-Z-Gels, Magtastix, SoundMoovz, Oonies, The Rocket Wireless Singing Machine, PJ Masks, Cra-Z-Slimy, Little Live Bizzy Bubs, Mine It, NightBall, Cheeki Mees, Soft ‘n Slo Squishies, Cake Pop Cuties, Fizz ‘n’ Surprise, and Micro Pozers brands. It also imports and distributes gifts; and invests in properties. The company was founded in 1991 and is based in London, the United Kingdom.