WPP plc - WPP

WPP plc provides various communications services worldwide. The company operates through four segments: Advertising and Media Investment Management; Data Investment Management; Public Relations & Public Affairs; and Branding Consulting, Health & Wellness and Specialist Communications. The Advertising and Media Investment Management segment provides advertising services; and media planning and buying, and specialist sponsorship, and branded entertainment services. The Data Investment Management segment offers brand, consumer, media, and marketplace insight services. The Public Relations & Public Affairs segment provides corporate, consumer, financial, and brand-building services. The Branding Consulting, Health & Wellness and Specialist Communications segment is involved in consumer, corporate, and employee branding and design services, covering identity, packaging, literature, events, and training and architecture, as well as advertising, medical education, and online marketing. This segment also offers specialist communications services, such as custom media and multicultural marketing; event, sports, youth, and entertainment marketing; corporate and business-to-business; and media, technology, and production services. The company also provides specialist customer, channel, direct, field, retail, promotional, and point-of-sale services. WPP plc was founded in 1985 and is based in London, the United Kingdom.