Yue Yuen Industrial (Holdings) Limited, an investment holding company, engages in the manufacturing, marketing, and retailing of athletic footwear, athletic style leisure footwear, and casual and outdoor footwear in the People’s Republic of China, the United States, Europe, and internationally. The company operates through Manufacturing Business and Retailing Business categories. It operates as an original design manufacturer/original equipment manufacturer for various international brand names, such as Nike, Adidas, Reebok, ASICS, New Balance, Puma, Under Amour, Converse, Merrell, Salomon, and Timberland, as well as retails and distributes sportswear products. The company is also involved in the manufacture of shoe pads, shoe moulds, leather, apparel, and sports sandals; distribution of licensed products; and property leasing, management, and holding activities. The company was founded in 1969 and is headquartered in Kwun Tong, Hong Kong.